Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and protect personal information obtained through the use of Google Analytics on our website. We are committed to respecting your privacy and protecting your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Information We Collect
When you visit our website, Google Analytics automatically collects certain information about your device, browsing actions, and patterns. This information may include:

IP address
Browser type and version
Operating system
Referring website
Pages visited and the time spent on each page
Search terms used to find our website
Dates and times of visits
Other analytical data regarding your use of our website
Please note that we do not directly collect or store any personal information through Google Analytics. The information collected is anonymized and aggregated, and it does not personally identify you.

Use of Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to analyze the usage of our website. Google Analytics uses cookies, which are small text files placed on your device, to collect and generate information about your interactions with our website.

The information generated by the cookies about your use of our website is transmitted to and stored by Google on servers in the United States or other countries. Google uses this information to evaluate your use of our website, compile reports on website activity, and provide other services related to website activity and internet usage.

Cookies are small text files that are placed on your device by websites that you visit. They are widely used to make websites work or improve their efficiency, as well as to provide reporting information to website owners.

Google Analytics uses cookies to collect information about your interactions with our website. The cookies used by Google Analytics are categorized as follows:

Essential cookies: These cookies are necessary for the operation of our website and enable core functionalities such as security, network management, and accessibility.
Analytics cookies: These cookies allow us to analyze how visitors use our website and improve its functionality. The information collected is aggregated and anonymous.
You can manage your cookie preferences by adjusting the settings in your browser. Please note that blocking or deleting cookies may impact your experience on our website.

Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share the aggregated and anonymized information collected through Google Analytics with our business partners, service providers, or other third parties for analytical and research purposes.

Additionally, we may disclose your personal information if required by law or if we believe that such disclosure is necessary to protect our rights, comply with a judicial proceeding, court order, or legal process served on our website.

Data Retention
The information collected through Google Analytics is retained for a period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. After the retention period, the data is securely deleted or anonymized.

Data Security
We implement reasonable technical and organizational measures to protect the information collected through Google Analytics against unauthorized access, loss, or alteration. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights
As an individual located in the United Kingdom, you have certain rights regarding your personal information under applicable data protection laws. These rights may include the right to access, correct, update, or delete your personal information.

To exercise your rights or make any inquiries regarding our privacy practices, please contact us using the information provided below.

Changes to this Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective when we post the revised Privacy Policy on our website. We encourage you to review this Privacy Policy periodically for any updates.

Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us.

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